Internet Marketing News
Perspectives of Web Design
Thinking of moving to the Web?
Perspectives of Web Design from a San Diego Internet Marketing Company
Now that it is 2007, many San Diego Business's have recognized the
importance of bringing there business to the millions of people that utilize
the Internet on the daily basis. If you are one of those businesses in this
decision making process, read on to find the right San Diego Web Design and
Internet Marketing Company that is right for your needs. The following article
illustrates helpful hints and advice on creating a website and promoting your
business through the World Wide Web including which Web Design Company to
choose, establishing the right image and having proper expectations on the
return in your investment.
The first logical step to bring your business to the World Wide Web, is deciding
which company to partner with. If you are looking for a business partner to create
and implement your online campaign you must ensure that your interests are aligned.
I pose the following questions to help narrow down your search for this very important
decision. Keep in mind, these questions only scratch the surface, but they are a starting
point in your decision to bring your business to the web:
1. How long has the Web Site Design/Internet Marketing Company been in business?
2. Can you meet with the Web Design Company's representatives regularly to ensure your Website/Online
Business is being promoted and maintained properly?
3. Does the Web Site Design Company have San Diego references?
4. Do they have a long term goal or "Marketing Blue Print" for the
growth of your online business?
5. Do they have a Web Design portfolio for you to view and critique?
6. Do they have the staff to meet your needs?
The second logical step in bringing your business to the Internet is decisively
establishing the aesthetic image of your business and projecting that through your
Web Site and online presence. There are many factors that go into this complicated step,
but if approached properly, this complicated step will pay dividends to the long term
growth of your business. For example, the first step in the process is to organize all
of your other marketing materials (Yellow Page Advertisements, Print Ads, Letterhead
and Business Cards) and present them upon your first meeting with the San Diego Website
Design Company you chose. This important step will help synergize all of your marketing
efforts to ensure they are working together.
Finally, the last step to hiring a online marketing company is having proper expectations.
Much like the rest of the business world, establishing your business takes time. Follow the
parallel between a brick and mortar business located in downtown San Diego and your newly
established Internet business. A typical retail store located in The Gaslamp will build a
reputation for themselves through marketing and foot traffic over time. The longer they
are established in The Gas Lamp Quarter, the more foot traffic they will receive and their
word of mouth business will increase. The World Wide Web has a similar waiting period,
although it is more complicated. Your online business must go through a similar "seasoning"
period where customers will learn to trust you and enjoy the services you offer. In this
time, your website will be indexed by the search engines, linked to from blogs, forums
and news articles and it will enjoy repeat customers through the Internets version of
"word of mouth."
Bringing your business to the Internet is the next logical step for any business branding
a product or service or selling a tangible product. If you are located in Southern
California, a Web Design company based in San Diego that specializes in Internet marketing
is the only logical step. Organize all of your existing marketing materials and be
prepared for a serious conversation with the marketing company you chose in order to
illustrate the proper image and most importantly go into this new endeavor with the